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  • Understanding how persuasion
    works in advertising

    Eye-opener for professionals
    and the general public

    Scientifically proven

    Leading authors in social influence
    and visual persuasion
  • Visual messages are omnipresent
    in our daily life. They are constantly
    attempting to persuade us to buy,
    learn and act. Some are more
    successful than others in influencing
    our behavior and choices. What is
    the secret power of these messages?
    How do they succeed in changing
    our behavior?
  • This book analyzes advertising beyond the
    persuasive power of the imagery itself.
    It explains the psychology behind
    33 effective influence techniques in
    visual persuasion and how to apply them.
    The techniques range from influencing essentials
    to more obscure and insidious ones. The reader
    gain deep insights into how visual means are
    constructed to influence behavior and
    decisionmaking on an unconscious level.
  • All techniques are supported by rich visual
    references and additional information on
    the psychology of behavior change.
    This publication is not just an eye-opener
    for professionals and students in the
    communications and design field, but also
    for anybody who wants to understand how
    our behavior is influenced unconsciously
    by advertising, social campaigns and
    governmental messages.
  • The book is co-authored by leading
    figures in social influence and visual persuasion.
    It is designed as an accessible modern
    reference book for creating
    and understanding
    persuasive vi sual imagery.

    It will open your eyes,
    we promise!
  • The authors provide lectures and
    workshops for a better understanding
    of the psychology of advertising.
    These cover how people perceive
    and process information, how they respond
    to this information rationally and emotionally,
    if this happens consciously or unconsciously,
    and crucially, how this translates not only
    into attitudes and intentions, but into
    action and behavioral change.

    For more information or bookings
    info@hiddenpersuasion.net
  • You can contact us under
    hello@hiddenpersuasion.net

    Publisher
    www.bispublishers.nl

    Further inquiries
    andrewsdegen.com
    dbgedrag.nl
    gedragendesign.nl